Whenever a client is looking for a great accident attorney they will look to compile a list of 3 or 4 possible options, and then meet with them to help make a final decision. With this in mind it is important that law firms look to focus on getting these meetings right, in order to encourage more clients to use their services. So that firms can do that, it is worthwhile gaining an insight into exactly what clients are looking for in these meetings, so that the firm can in fact get more clients on board.
A great number of law firms fail at the very first hurdle because they do not make a lawyer available for the first meeting with a client. This is a real own goal and it is surefire way to turn a client off. This costs the law firm very little and it shows the client that you have their best interests at heart. Clients don’t arrange meetings in order to speak with secretaries, they want to speak to the lawyers who will be handling their case.
There really is no reason for a law firm to not be transparent around their services and pricing, and this is something which clients are really on the lookout for. When it comes to your charges and what you can expect from the case, be absolutely straight with the client from the moment that you start speaking with them.
Empathy to Their Situation
Unsurprisingly one of the most important things that any prospective client is looking for is empathy from the legal team. Even if they have seen this kind of case a million times before, they have to understand that this is the first time that a client has been through this, and they want to feel that support from the legal team which they may be using. This again really doesn’t cost the law firm anything and it is such an important attribute for clients. Focusing on empathy is a surefire way for law firms to attract more clients.
When clients leave the office after their first meeting they want to know that there is a clear plan as to how they are going to process the case. Their lawyers should have told them exactly what the steps look like and how they will go after the compensation on their behalf. This instills confidence in the client and it also makes them a lot calmer about their situation.
Walking into a messy office is going to turn clients off right away. This will make them think that the firm has no standards and poor organization, which are not good attributes in terms of taking control of a case. These kinds of details are absolutely critical for clients and it is why law firms must always ensure that they have taken care of the appearance of the office.
Focus on this and the firm will be able to attract more clients and boost its reputation.